Tag Archives: Lee LeFever

Storyboarding and Structure – Key for Video Creation

23 Apr

Recently I’ve been reading Lee LeFever’s excellent The Art of Explanation. I’ve always been an admirer of Lee’s Common Craft videos and his book superbly explains the process of how Common Craft videos are made.

For me, perhaps the most interesting aspect of Common Craft’s video making process is the storyboarding. Lee explains that there is a common story arc based on three basic elements:

1. A character wants or needs something.
2. He or she despairs without it, and must overcome a hurdle to get it.
3. He or she is eventually successful.

This framework for storytelling mirrors the structure I try to follow when storyboarding my own Common Craft type videos.

Over the last year or so, I’ve been creating so-called “John and George” videos.

JGLogo

John is your typical worker, frustrated with the challenges of modern-day work and new technology. George is John’s co-worker, who is always around to help (think on-the-job, informal learning).

In a typical video, John finds himself with a problem and seeks George’s advice.

For example:

Advice

Advice2

The video always ends with a successful outcome. For example:

Conclusion

So far, I’ve created eight John and George videos and the feedback has been positive.

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