The New York Times’ Snow Fall Project and the possibilities for future learning creation

7 Jan

Just before Christmas, I began to read tweets exclaiming the New York Times“Snow Fall” project. The project not only told the amazing story of skiers and snowboarders trapped beneath an avalanche, but told that story in a groundbreaking way. Rather than the traditional newspaper approach of text and photographs, the “Snow Fall” project sought to combine text, photographs, video, and interactive graphics to create one seamless story.

Snow Fall

As the Poynter reported, the project was “a real step up not just in visual design but in coherent storytelling.” In an interview with the Poynter, Steve Duenes, the Graphics Director at the New York Times, said that the goal of the project was to “find ways to allow readers to read into, and then through multimedia, and then out of multimedia. So it didn’t feel like you were taking a detour, but the multimedia was part of the one narrative flow.”

As a learning professional who believes in the power of storytelling and creates a lot of multimedia materials (e-learning, videos, job aids, infographics, quick-reference guides etc …), the goal and success of the “Snow Fall” project is eye-opening. In my experience, the typical approach is to create material that either complements a training course or is the course (e-learning). To combine multimedia materials in one seamless narrative (course) suggests a different path. Without doubt in 2013, I’ll be thinking about to how to use the “Snow Fall” project as a template for course creation.

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