Training Videos – Is 1 minute too long?

23 Jan

Perhaps 10 years ago, I took my first e-learning module. I spent approximately 30 minutes working through the content.

Around 5 years ago, I started creating screencasts of user tasks within applications. These screencasts would be approximately 5 minutes long.

Last year, I created short animated training scenarios that were 1 minute long.

Last week, I reviewed the statistics for a 1 minute training video that I had created. For over 3,000 hits, the average viewing time was 30 seconds.

In 2012, is 1 minute too long for a training video?

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